The Bohle logo has a new look

The Bohle logo has existed in its familiar form for approx. 40 years – now it has been given a new look. In recent years, the company has increasingly turned into a developer and manufacturer of high-quality product applications for interior and exterior fit-out with glass. 

The company has especially strengthened its competence within the areas of sliding doors, all-glass balustrades, and shower door hinges. These developments toward new fields of business are reflected in a new, modern company logo. Let´s take a look at the history of our logo.

1923 - 1950s

From the founding of the company in 1923 up to the 1950s, there was no thought of a uniform logo. The craft business was named “Josef Bohle” after its founder, a company name that has since appeared in different ways.

The design of the lettering always reflected the style and technical possibilities of the time.

1960s

In 1964, the lettering became a designed logo for the first time, with its shape taken from a glass cut. The Bohle family name comes to the fore emphasizing the long tradition of the family business, and the logo begins to define graphic elements such as the rectangular lettering and light blue stripes which will appear again in future logos.

1980s

A contemporary update to the logo takes place in the 80s.

The new version conveys stability and self-confidence and is further complemented by the “Silberschnitt” design mark, which represents a glass pane cut manually from top left to bottom right. This element originated from the "B" of the old logo from 1964. Over the following decades, the colors will be adapted again and again.

Today

In 2021, it´s time for a change after 40 years! The new logo is monochrome dark blue, making it appear as a single entity. The lettering is simplified and more precise, giving it a clear and timeless appearance. The light blue colour that formed part of the design mark from 1964 can still be spotted as a design feature in the Corporate Design of the company.

The previous design can still be clearly recognised and continues to convey the original values of quality and stability represented by its predecessor. 

Sustainability is firmly anchored in the company strategy – and when it comes to making the change towards the new logo, the company puts great emphasis on not unnecessarily disposing of any materials because they still carry the old logo. New packaging and catalogues will only be produced when ordered, which means the old version will be gradually replaced step by step. The transformation in all our online channels will take place uniformly in all parts of the world.

Learn more about the history of Bohle

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